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Our heritage goes back to 1891, and since then we’ve been seeing royalties wearing Tretorn. From the English Queen Elizabeth and princess Margaret in the 60’s, to the Swedish king Carl XVI Gustaf in the 70’s.

Carl XVI Gustaf wearing Olympic Sneakers (Skohornet front page 1973). Queen Elizabeth & Princess Margaret wearing Arctica Boots (Skohornet in the 60’s

And we have to say, due to our Swedish heritage, our heart skips an extra beat when our Swedish Royal Family honours our brand. At the Ski Alpine World Cup in Åre this weekend, we could see our Crown Princess Victoria rooting for Sweden together with her family, dressed in Tretorn Arch Jacket.

Crown Princess Victoria at Alpine World Cup wearing Arch Jacket (Photo: Anders Wiklund/TT & Pelle T Nilsson/SPA)

The Arch Jacket is a parka made from recycled polyester, and have membranes made from recycled PET bottles collected from the oceans around Taiwan. This makes the fabric a full circle renewable source adapted to be recycled again. With a long fit, a high collar and a special fitted hood to protect against wind and rain, it’s easy to say that the Arch Jacket really is born out of Scandinavian weather.

We’re glad to see Crown Princess Victoria lifting Scandinavian minimalistic design along with sustainable fashion.