Today, all of us need to change how we interact with nature and a more innovative approach of using resources. At Tretorn, we don’t look at innovation only as what we make, but also how we make it and why we use our resources in the way we do. Our mission is to be an inspiration and a role model for how businesses can interact with nature and create a more circular process. We are inspired by nature’s own ecosystem and we strongly believe in a process where nothing should go to waste. Products should last long, be reused and eventually recycled. We have also found new ways to look upon high quality waste as an opportunity, a resource to be harvested and developed into a circular process, while slowly eliminating the very concept of waste. Our rst goal is to transform 50 % of our rainwear into - Eco Essentials - before the year of 2020. But it is a ongoing mission without an end goal.